Why You Built It, but They Ain’t Coming:
1) Your site is not responsive
This one is a biggie. Ecommerce websites need to be just as easy to see on mobile phones as on desktops. Mobile shopping is now the standard instead of the exception. If your website does not show effectively on smart devices and tablets, your consumers will discover a competitor site that does.
2) Your item images are too little
According to HubSpot’s “2 Ecommerce Image Tips that Increase Sales Conversions,” size does matter.
The short article notes:
” Your images should be large and clear enough for buyers to see every information. A zoom function to help with the smallest of information is constantly a fantastic idea, too. Photograph and feature every item from a variety of angles, too. Purchasers will want to see leading, bottom, sides, and inner functions of everything you offer. Again, without those information, customers will leave and find a site that can offer the images they require.”
3) You have a wimpy call-to-action
The style of your landing pages need to consist of a strong call-to-action that is easy to understand and follow. A/B screening can help you narrow down the field of a lot of reliable calls to action for your target audience. Use your analytics to determine exactly what is working and exactly what has to be revamped in the phrasing and appearance of your CTAs.
4) Your pages pack gradually
You understand how, when you go to the DMV, you can barely stand the thought of standing in that slow-moving line? If your web pages load slowly, your consumers get that very same annoyed sensation.
However, unlike what happens at the DMV, there is no reason for your customers to put up with needing to wait. Slow-loading pages will make them shop online somewhere else … in a hurry.
5) Your shopping cart is complicated
Back in 2009, Smashing Publication identified bad cart design as a substantial turn-off for online shoppers and provided this guidance that still makes good sense today:
” Make sure your cart lets a user add an item and then go back to the last page they were on. Even better: enable them to include an item to their cart without ever leaving the page they’re on (by using a mini cart). Let your consumers modify the amounts of items in their cart or get rid of a product from their cart. And let them preview what shipping charges will be prior to they begin the checkout procedure.”
Remember that online consumers have an interest in benefit. That is why they go shopping online. The easier you can make the process of adding items to a cart, the more likely that cart is to be full.
There are, naturally, numerous other style flaws that can create chaos with your marketing strategies. Generally speaking, your objective regarding ecommerce sites must be to make the purchase procedure as frictionless as possible at every action.
Offering a user experience that consists of an easy-to-use shopping cart, high-quality images, responsive web design, a strong call to action, and fast-loading websites will increase conversion rates and make your ecommerce site profitable.
Adapted from an article on business2community.com