A webpage that sells services or products should:-
- Be Understandable and logical.
- Focus on the start and the finish.
- Avoid long paragraphs – use bullet points and short paragraphs. A webpage should look different to a textbook.
- Provide a few images and tables that keep attention.
- Build momentum on its pages.
- Try to get the client to say yes. Make them positive.
- Regularly updated.
- Individual pages, particularly the HomePage, should be reviewed every few months.
- Regular blog posts demonstrate on-going interest and expertise.
Be proactive – always seeking to improve your website – 10 minutes three or four times each week once the website is running.
Provide good rapport and credibility. Credibility is established by:-
- Knowledge of your organisation.
- Knowledge of your client’s business. Recognise your client’s expertise.
- Answer the question “Whys should I buy from you?”
- Buyers buy what the want and not necessarily what they need.
- Provide answers to ‘objections’ that potential clients may have.
- Most potential clients shop around. Some say a sale is made after 7 visits.
- Try to sign visitors up with a free item and contact them through your regular newsletter.
- Stay in touch.
- Buyers buy benefits and not features. Show why your product or service has more benefits than your competitors.
- Set your website measurable goals and check that they are being achieved – usually Google Analytics.