AdSense is an advertisement program offered by Google. WYou can join this program to enable text, image, and video advertisements on your websites.

These advertisements are administered by Google and generate revenue.

Google utilizes its searchtechnology to serve advertisements based on website content, the user's geographical location, and other factors. This is known as contextual advertising or contextual ads. AdSense is a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is targeted and therefore more relevant to the web pages.

Currently, AdSense uses JavaScriptcodes. If the advertisements are included on a website that has not yet been crawledby the Mediabot, AdSense temporarily displays advertisements for charitable causes. The Mediabot is different from the Googlebotspider, which maintains Google's search index.

Many webmasters with expertise in internet marketing regard Google AdSense as their first option when monetizing their web pages. Websites that are content-rich have been very successful with this Adsense.

How much income can I expect with Adsense?

As a rough guide, you may expect to earn about $1 for every page impression. If you have 5,000 visitors each week and they read 2 of your pages, there will be 10,000 page impressions and you should receive about $10. The following is an example from a website:

Adsense

When will Google pay me?

"Your total earnings must reach US $100 before we can send you your payment. We will send your payment within approximately 30 days of the end of the month in which your account balance reaches US $100, unless a payment hold exists or unless otherwise agreed to in writing (including electronic mail)."

To enhance earnings we recommend:-

  • Using a wide range of internet marketing strategies.
  • Build valuable content on your websites that attracts AdSense advertisements, that will pay out the most when they are clicked.The amount paid per click relates to the potential financial gain for the marketer.
  • Use copythat encourages your visitors to click on the adsense advertisements.
  • Visit Google's tips -
  • Try to avoid making your adsense adverts appear as if they are not ads!
    • Remove borders
    • Make the background colour the same as the page
    • Make the text the same colour as the page text
    • Make the link colour the same as that used throughout your website (usually blue)

The source of all AdSense income is the AdWords program.

AdSense for search

AdSense for search, allows webmasters to place Google search boxes on their websites; if a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. AdSense for seaarch only pays if an advert is clicked but not just for searches.

AdSense in practice

  • Google provides the webmaster with JavaScript code.
  • The webmaster inserts the AdSense JavaScript code into his webpages.
  • When a page is visited, the JavaScript code creates an IFramewith a src attribute set to the page's URL.
  • Google's servers use a cacheof the page to determine a set of high-value keywords.
  • Search advertisementsare added to the list of results after the visitor performs a search.
  • The payment terms for webmasters have been criticized as Google withholds payment until an account reaches US$100.

Malpractice

Due to concerns about click fraud, Google AdSense has been criticized by some search engine optimizationfirms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs. Google is monitoring for such malpractice and presumably they will ban the appropriate webmasters.

There are a number of commercial tracking programs that will display detailed information about the visitors who click on AdSense advertisements. You can use these to determine whether or not you have been a victim of click fraud.

An Adsense ad is an Adwords ad that is appearing on your web pages and not on Google search engine results pages. The amount that an ad generates per click is therefore directly related to the amount that Adwords advertisers are paying per click.

So how can you find out which keywords that advertisers are spending more money on?

There are keyword research tools that can assist you to find CPC details relating to keywords. Examples are:

Keyword Country

Keywords Analyzer

First Website Design .com aims to help you build a high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best internet marketing strategies that will assist you to sell products and ways to make money online.

David Viniker, the author and webmaster of FirstWebsitedesign.com, believes that quality of content is a prerequisite to success. He is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the internet. He has applied his clinical skills to researching SEO techniques.

We are based in Loughton, Essex and close to North and East London and Hertfordshire.