A squeeze page is a webpage that, when the visitor "lands" on it, he is asked to
opt-in to some type of list in order to proceed further. The rationale behind
using a squeeze page is that most Internet marketers realize that the vast
majority of visitor will not buy from a site on the first visit. So, these
marketers make list building their top priority. If they can collect the email
address, along with permission to follow-up, then they'll get other
opportunities to make the sale later.
An email list serves the same purpose as a subscriber list in direct marketing,
mailing campaign. A highly targeted list of email subscribers allows the owner
to market his product or service. Consumers are cautious about giving out their
email addresses. To ease consumer concerns, experienced online businesses create
"Squeeze Pages" that include in detail what the subscriber will be receiving and
the businesses privacy standards.
Squeeze pages can boost the visitor-to-subscriber
conversion rates. They have the sole purpose of capturing information for
follow-up marketing. Good squeeze pages may use success stories that
the prospect would relate to. Some advocate the use of
audio and video on their squeeze page.
Internet marketers frequently borrow copywriting techniques from
offline direct response marketing. These include headlines and bullet
points. There are usually incentives in
exchange for contact information.
Squeeze Pages should b short.
An email list provides an opportunity to present that visitor with
multiple sales messages over time, develop a relationship, and sell
other related products.
Squeeze Pages are often used in conjunction with an email
autoresponder to begin delivering information as soon as the visitor
confirms their email address. The autoresponder can be utilized to
send a series of follow-up emails or to provide an immediate download
link to get information. Promising information upon completion of
confirming their email address has proven to be an effective method of
increasing opt-ins.
Some Search Engines have adjusted their algorithms to exclude Squeeze
pages that are considered to be "spam" due to their lack of content.
Furthermore, pay-per-click campaigns may be penalized by restrictions
that prevent "affiliates" from purchasing pay-per-click advertising to
build opt-in lists. This has been countered by marketers increasing
the amount of content included on Squeeze pages to ensure that their
page retains its search result rankings.
A squeeze page, generally, has some enticing offers on it, and
emphasises what you'll be able to access after you enter your data.
The enticing offer on the squeeze page, that has the visitor drooling
to get at what's behind that "door," is essential.
That email that drove traffic to the squeeze page, sent them there
already READY to sign up. thoroughly described what was waiting on the
site, and so the squeeze page was only a slight inconvenience.
The enticing email that does the pre-sell is a step many less- savvy
marketers skip. If their visitors aren't pre-sold, their conversion
rates are much lower than they could be.
The goal is achieved by urging the visitor to go for opt-in in order
to get fantastic information/deals/discounts.
A squeeze page gives a tantalizing glimpse of the main content so that
the visitor is compelled to go for the main page. The aim of doing
this is to generate the email list of targeted visitors who can be
later converted into dedicated customers.
So to help you in driving traffic to your squeeze page, here are some
squeeze page traffic tips for both online and offline marketing.
- Make sure that your squeeze page is very attractive. From the
theme to color scheme everything should be perfect.
- Next comes the content of the page. There is a catch here; if you
provide just a little information and promise that rest will be
revealed only when the visitor provides his or her email address, then
you may lose some. Many are offended that just in order to see
some site they have to divulge their email address. So make sure you
provide enough information so that the visitor knows that you have
something valuable to offer.
- Well written articles related to your field of work and placed in such sites like Ezine, hub page or Squidoo is another good idea. This sites let you link back to your squeeze page which then can be used for obtaining the email address of the visitor. Make sure you offer some kind of freebe in the articles so that the customer is intrigued enough to click on the link.
First Website Design .com aims to help you build a high quality website that will receive large volumes of targeted traffic . It will provide you with advice on the best internet marketing strategies that will assist you to sell products and ways to make money online.
David Viniker, the author and webmaster of FirstWebsitedesign.com, believes that quality of content is a prerequisite to success. He is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the internet. He has applied his clinical skills to researching SEO techniques.
We are based in Loughton, Essex and close to North and East London and Hertfordshire.