Web site Design and Search Engine Optimization

   

 

Spamming

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What is spamming?

Any form of cheating is regarded as a form of spamming. Spam is also the term for the practice of sending uninvited email. Spamming is frowned upon by serious Web users and you should avoid it. Netiquette is correct  etiquette on the Internet. It is the task of Web designers to optimize each Web design for high Search Engine ranking .The search engines are acutely aware of such possibilities and will penalise sites that resort to such measures. An example would be to load a page with a keyword many times in a text colour identical to the background. The word is repeated in the HTML and will be seen by search engine robots but it is not seen by visitors. The idea behind this is that search engines partly rank a Web page by the number of times that a keyword is found on the page.

 

A second form of spamming is the junk mail that one receives. When you submit your web pages to search engines, be weary of the email address that you supply. A few of the less scrupulous ones will sell your email address to individuals or companies and you will then receive spam with your emails. It is not as if any of the larger search engines will wish to email you. I would suggest that you consider using an email address that is not your main email source.