Search engine optimization (SEO) is the science of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic") search results for keywords.

 

Search Engine Optimization (SEO) - An Introduction

  • Most websites are set up by people anticipating hordes of visitors and enormous wealth - and the majority will be disappointed.
  • Only 1% of websites succeed and 99% fail to receive adequate visitors or create customers.

If you want new visitors to find your website, you need search engine optimization!

In SEO, the first objective is to define relevant niche keywords - keywords with acceptable amount of traffic for the website and with low quality and quantity competition.

Why Does Search Engine Position Matter?

Unless you are in the top  positions for a keyword search, you can expect virtually no traffic!

Most searchers will click on the first one or two web pages only.

Position % Click Through Rate v SERP Position
No.1 42
No.2 12
No.3 8
No.4 6
No.5 5
No.6 4
No.7 3.4
No.8 2.9
No.9 2.8
No.10 2.8
No.11 0.7
No.20 0.3
No.31 0.12
No.41 0.07

 

How does a search engine decide which web pages Will reach the top of their results pages?

  • It is like a competition for the best essay. It is the words that count and not the image or images.
  • Web designers may know the basics of SEO but usually no more.

 

Obtaining Specialist Professional SEO Services

If possible, find an expert dynamic company with a reputation who has a proven record optimizing web pages preferably by recommendation.

Successful SEO requires

  • time
  • patience
  • skill
  • knowledge
  • attention to detail
  • persistence
  • knowledge of HTML
  • current information
  • an understanding of marketing
  • If you are considering handling your own SEO, that is only a good decision if;
    • you have the time to do the work and actually get it done and
    • you can get the results you need so you actually increase your traffic from top rankings.
  • then you can write the best possible text while using the keywords well, and it will also help you write compelling Title and Description tags.


OR – the willingness to invest in a professional firm to get those top rankings for you.

 

For more detailed advice on SEO, please visit our sister website - SEO4us.com.

First Website Design .com aims to help you build a high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best internet marketing strategies that will assist you to sell products and ways to make money online.

David Viniker is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the internet. He believes that quality of content is a prerequisite to success. He has applied his clinical skills to researching SEO techniques.

We are based in Loughton, Essex and close to North and East London and Hertfordshire.