What will be the purpose of my Web site? 

You should have a purpose and a passion for the subject of your Web site. If you have no interest in it then you are unlikely to engender an interest in your audience. You should have a theme that is novel rather than a repetition of what is already available. If you are to produce a high quality site, you will need to offer a unique viewpoint on the topic of your choice. You will need to consider the software that you already have and also the software that you may need to purchase.

Having your own website provides a several benefits for Internet marketers. 

• Provides you with the ability to create your own sales pages. 
  • This will typically lead to much higher conversions.
  • You can tweak your website so that it tightly matches your sales angle and is very highly relevant to what your customers want. 

• Monetizing ALL website traffic is also something that you can do if you have your own website. 
• You can collect the names and email addresses of your visitors, offer bonuses or incentives, and connect on a personal basis with each and every website visitor. 
• Statistically, having your own website that is optimized will convert at a much higher rate than sending traffic directly to a merchant page. 

You may wish to have a Web site to provide:

• information.
• entertainment.
• a means of commerce (e-commerce).
• a combination of these.

If you are developing an e-commerce site, it will be:

• assumed that if you have a business then you must have a Web presence.
• available to millions of people around the world.
• cheap, as premises are not required and overheads are low.
• be on-line 24 hours each day. A Web site can provide your customers with answers to questions whether someone is in the office or not.
• available for your customers with answers to questions whether someone is in the office or not. Your Web site never closes.
• available for information, sales quotes and other requests that can be processed automatically and immediately.
• saving you the expensive overhead that goes along with expanding a brick-n-mortar business. Selling on the web is more affordable and a good way to compliment your offline business. Providing secure online ordering is very inexpensive for even the smallest businesses.
• available for customers today. Customers don't like to waiting for information. You can give them as much information as they want at any moment regarding your product or service.

The primary objective of designing a quality Web site is to provide a valuable experience for those who visit your site. 

We have already reached a time when every sensible company and many millions of individuals around the globe have a Web site and surely you would wish to be included.

 Determining the content theme for your site should be the foundation of your site. It will determine the main keywords and provide you with ideas for the domain name (domain_name).