How important is the page title?

The page meta title tag is the HTML code that specifies the title of a web page. It appears at the top left corner of the browser. In coding, the meta title is embedded at the header of a web page, above the meta description and meta keywords tags. In the source code of the page it appears as <title> Your Page Title </title>

Every page should have a meta title, as it plays a critical role in how your web site is perceived, as well as in your search engine optimization. The meta title is used by search engines and directories, web resources and other webmasters. The title meta tag is almost certainly the most important on-page factor in search engine optimization. Many search engines will display the contents of your title tag on their search engine results page.

  • A balance must be struck between the value of the words in the title meta tag as valued by search engines and their attractiveness to potential visitors.

  • All words should be capitalized except for smaller words like "for” and "a".

  • Ensure that every page on your website has a unique meta title. It may sound straightforward, but you'd be surprised how many pages do it. Be specific.

  • Pay attention to length. Google will crop your meta title on the results page after 66 characters, but Yahoo won't crop your title until 120 characters.

  • The meta title is the most important of the meta tags, and therefore they can be valuable SEO tools for web optimizers.

 

It is the task of Web designers to optimize each Web design for high Search Engine ranking. You should ensure that the main keyword or phrase for the page should appear in the page title if you are trying to achieve high ranking on the search engines.

Inclusion of your main keyword(s) is critical from an SEO point of view.

The title of a Web page appears in the title bar of the Web browser window. The title tag carries significant weight in most search engine algorithms. The title should include the most important keyword for the page

The HTML for the page title of this page is:-

<title>Page Title</title> and for my META keyword page it is <title>META keywords</title> The page title must be placed in the page header.A balance is required between search engine optimization and visitor satisfaction. You should consider making every one of your pages relevant to at least one other page on your Web site. If possible try to include the keyword of this linked page in the page title. This will enhance the relevance of the current page to the linked page.

construct your page title tag with great care.

  • Include your main keyword(s) for the page and make it attractive.
  • Look at the page titles of your top competition for ideas but do not copy - aim to improve on them.
  • A good page title tag is interesting, compelling and captivating.
  • Google restricts a page title on their results pages to 65 characters including spaces.
  • The title tag is one of the most important factors in achieving high search engine rankings.
  • Improving the title tags of your pages can often generate quick and appreciable differences to your rankings and result in more clickthroughs.

First Website Design .com aims to help you build a high quality website that will receive large volumes of targeted traffic . It will provide you with advice on the best internet marketing strategies that will assist you to sell products and ways to make money online.

For information on search engine optimisation, please visit our specialist site - SEO 4 us .com

David Viniker, the author and webmaster of FirstWebsitedesign.com, believes that quality of content is a prerequisite to success. He is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the internet. He has applied his clinical skills to researching SEO techniques.

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